General Errors with A2P 10DLC Registration

Incident Report for Twilio

Resolved

On February 28, Twilio observed an elevated level of errors in United States A2P 10DLC Brand and Campaign registrations, including generic errors like “General Error with Brand Registration.” These errors were caused by heavy load on industry-wide registration systems, as many Brand registrations were being submitted prior to fee increases on March 1. Twilio recommends that customers who saw generic errors to retry their registrations. If you experience repeated failure, we recommend trying again outside of standard US business hours, as we also expect very high demand during US business hours through the beginning of March.

Posted Mar 01, 2022 - 09:03 PST